Company/Organization: Pinks and Greens

Description:

Pinks and Greens, www.PinksandGreens.com , is looking to hire an e-commerce marketing manager/strategist. We want to hire a bright, energetic individual who is a hard worker and excellent multi-tasker. This is at a start-up company where you will be getting your hands dirty and be involved in everything, so be ready. We need like-minded people to help us: creative, inspired, dynamic, spectacular individuals who believe, like we do, that a woman wants to look good while exercising-whether it be golf, tennis or hitting the gym and we need to help them to find the best pieces for them. We are a small start up so we will consider alternative package details( % bonus, equity, etc...)

You will be responsible driving the overall marketing strategy for our firm across all channels

Job Summary:
The Sr. Online Marketing Manager -- Customer Acquisition will work closely with the CEO to accelerate the growth of our online business. He/She will be responsible for both strategic and tactical execution of online customer acquisition and lead-generation efforts with a focus on display networks and paid search. The individual will work collaboratively with our internal/external partners ensuring that the end-to-end experience supports our growth plans. The individual should possess experience in paid advertising (e.g., SEM, Display, Social Advertising), online media buying, and conversion marketing. He/She should be highly analytical, be able to thrive in a fast-paced, direct response marketing environment and have a strong desire to succeed.

Responsibilities:
• Manage a sizable and growing paid search and display marketing budget with a focus on new customer acquisition, lead generation and conversion
• Work with the CEO on paid search and display strategy, which will include setting revenue, customer acquisition, and ROI targets
• Own campaign planning and budgeting including optimization of spend across Search Engines, Google Display, Exchanges, Direct Buys, and Retargeting.
• Define channel KPIs and develop regular reporting to measure channel performance/progress
• Analyze campaign results and report insights, opportunities and challenges in bi-monthly meeting with Director of Ecommerce, CEO, and Agency rep
• Manage creation, launch and optimization of campaigns with assistance from internal web creative and web development teams as well as Agency resources
• Act as primary liaison with Search Engine and Vendor reps
• Evaluate and select appropriate tools/technologies for managing assigned channels
• Evaluate other online paid marketing channels for future expansion

Qualifications:

• 5+ years of online channel experience with demonstrated success and career progression, agency experience a plus
• 2+ years of experience managing an online media budget
• Demonstrates an understanding of direct marketing principles, e.g., understands and can manage cost of acquisition with an eye towards near-term and customer lifetime value

End Date:

, ,

Tags:

marketing  pr  public  relations  business  advertising  strategist  strategy  fashion 

More Internships in New Jersey:

Latest New Jersey Internships